About.

So Very Extra is an independent, London-based consultancy focused on communications, brand and experience. It helps leaders decide what they want people to think, feel, or do – and then creates the stories, programmes and experiences that get them there.

The name comes from the superb bird-of-paradise (Lophorina superba). In the crowded rainforests of New Guinea, the male earns attention through a sudden and extravagant transformation, a carefully choreographed display, and an audience that says no far more often than yes. Most audiences work like that today, so every detail has to earn its place.

And when it comes to putting on the show, So Very Extra draws on a collective of proven specialists, bringing them together around each individual project's needs.